Did you know that today is Social Media Day?
Social Media is everywhere these days. Whether you post on social media for business or personal reasons, it seems we just cannot escape it. Unbelievably, social media did not begin with Facebook! From my research, I have found that the first known social media site was Six Degrees, created in 1997 (now defunct). It was the first site to let users create a profile and make friends with other users. Since then, many social media platforms have come and gone. Have you heard of Xanga, Orkut, Friendster and Myspace?
The standout social media platforms today are ones I am sure you have all heard of. There is Facebook, Twitter, Snapchat, Instagram, LinkedIn and even Pinterest. Social media has helped us connect with new friends, partners, clients or customers, whether they are in our own backyard or around the world. We have reconnected with friends from our past. We have shared many recommendations, photos, food, recipes, positivity, news, our opinions, business advice and much more.
For Social Media day today, I want to give you 7 tips to use when posting on social media for or about your business…
- Always use and image in your post. Posts with images get much more engagement than ones without images. A recent article I read said that 87% of engagement on a Facebook post are on posts with images and Tweets with images get 150% more retweets. This is also the reason we have several photo based social media platforms like Instagram, Snapchat and others.
- Share content from others along with sharing your own content. If all you do is talk about yourself, your readers will stop listening.
- We can all use a dose of motivation or inspiration. Take the time to share some inspirational quotes and motivational videos. Quote graphics are simple to create. Find a quote you like and stick it on an image with a complementary look.
- With so much information available on social media, there is no way everyone can see every post. Be sure to share your posts several times.
- Tell a story. Nothing gets a reader more involved in a post than reading a story. This could include something that happened to you or someone you know, in the past or in the now. This will generate more engagement.
- Automate your social media posts. You can outsource your social media to a social media manager, or you can use one of the many tools available. Some of the more popular tools include Hootsuite, Meet Edgar, Buffer, and CoShedule, among many others.
- Always include a call to action at the end of your post. What do you want your reader to do after they finish the article? You can lead them to and opt-in, ask them a question, ask them to comment on the post among other things.
So, what I want to know is what you use social media for and which platforms are you currently using?
While it will sound terrible to be talking about tragedy, especially of a young person, I bring this story up to teach an important lesson. Miller, in his BBC article “Death in the digital age: Are you prepared?” brought to life the story of Eric Rash who committed suicide in 2011.
Even though this occurred a few years ago, the law is still unclear and not standard. At least Facebook allows someone to define if they want their account to be memorialized and who should be the new owner of the account. Other social media companies are also following suit.
In a more timely account, Prokop discusses “When death comes, survivors cope with digital afterlife,” in her article on Columbian.com. In this example Leisha Till, 40 years old, suddenly succumbed to death from a brain aneurysm. According to the story, she had many online accounts including social media accounts. In this case her computer was already logged in to her email and Facebook accounts, but there were many other accounts where Larry, her husband was left to sort out.
Could this happen in your family?
We don’t often think about our online accounts as something we need to leave to someone in a will but this is becoming more and more common; a digital will or sometimes called a digital estate. In doing so, should some emergency occur, the estate will have access to your accounts, user ids, passwords, secret codes and anything else needed to log in and take care of your wishes with each account. They will be able to save your digital photos, close any accounts or even pay your bills in a non-life threatening event.
Can you imagine yourself in any of these situations? Probably not. No one really ever sees it coming. Prevent the hassle and problems from being left to your family. Document your online accounts so there is no question if the time comes.
Protect your family and yourself by being prepared in case the worst happens.
Click here to use my brand new workbook, Document Your Digital Footprint, to help you navigate the process.
Digital Assets are a very real and valuable asset. They are not assets that are tangible and able to be held and touched. A digital asset is something that is intangible; something that cannot be touched or felt. For most of us millennials, most of our possessions growing up were physical objects able to be held and interacted with. This included things like music on vinyl, tape or cd, books, photographs that were printed from film, etc. Today, these things translate into digital photos, digital music, digital movies, digital books, online accounts and social media.
Some of these things are not necessarily valuable in the same way as a diamond ring but in valuable in a sentimental way. Others are valuable in a monetary way. Are you a writer? Do you write for a living? My best guess is that your writing is done electronically and not by using an old typewriter. Are you an artist or musician? How about a photographer? Do you photograph special events? I am sure you do not process film. Its all digital now.
And what about your online accounts? I am sure you have heard about all of the account hacking going on. Do you have online accounts that you no longer use anymore? Are they still active? Do they contain any personal information? If they are active and contain information that someone could use, I would recommend closing those accounts out and have them removed. Can you imagine the trouble that could be found if some of your personal information got leaked or hacked (stolen)?
Another valuable digital asset is social media. Social media profiles and posts contain lots of personal information. These accounts are very valuable to a lot of people. For one, you! You have pictures, memories and business information stored on social media. The hackers…they are always trying to hack accounts to gain access to your personal information. Make sure these accounts are tightly secured with a strong password.
Last but not least, since digital assets are part of our virtual world, how to you protect them. The best and first line to protecting your digital files is a backup. Backup your files, including digital photos, books and music purchased online, art or music you have created, whatever you have on your computer. I have a triple threat backup system. My important files like digital photos are manually copied from my computer to a separate external hard drive. The third part of the system is an automatic backup where my files are backed up to the cloud. I use Carbonite which is an application that is constantly checking my system for new or updated files. Once a file is found, it is instantly backed up. Safe and sound in three different places.
I would love to hear from you!
What kind of digital assets do you have? What do you do to secure your files?
One of the many reasons I decided to build my business around help others to document their business was to help the business owner grow their business, but be able to step away from it too. Whether stepping away was to take a vacation, for an illness or to sell the business, it’s all the same idea.
I just started reading a book called Built To Sell by John Warrillow. John is an entrepreneur who has been building businesses since graduating college. He mentions in the beginning of this book that one of the biggest things he has learned over the years is that “it’s sometimes hard to imagine that you’ll ever want to leave the company you worked so hard to build.”
There are many reasons that you may find yourself unexpectedly thinking about this down the road.
You may want to sell your business so you can retire peacefully and wealthy.
You may find that it is time to move on and begin a new venture.
You may need the income for a personal financial matter, maybe an illness, college costs, etc.
You may want to free up some time in your day to day.
Whatever the reason, wouldn’t it be most comforting to know that you can sell your business if a need arises.
What are your thoughts? Do you ever have the thought that u might sell your business down the road? What plans do you have for your business as you get older?
I came across an article from Entrepreneur.com that discusses 20 reasons why entrepreneurs start a business. It’s a pretty extensive list. That being said, the reason I started my business is not included.
I started my business to help other entrepreneurs. Since I’m a natural helper this seemed like the next step for me. Of course there are other reasons, like supplementing my income, college expenses, family and travel.
I began my business to help business owners grow their businesses in a way that will allow them to work less hours, spend more time with family or traveling, or whatever they desire. I offer them a way to document their daily tasks, in a way that allows them to outsource or hire someone else to do them. Basically get it out of their head and onto paper for someone else to do.
Go ahead and read the aforementioned article. I’m curious. Is your reason why listed? Comment below and tell us your WHY!